How Lori Senecal is Transforming CP+B Agency

Lori Senecal is the Global Chief Executive Officer of CP+B which is an advertising agency, and also a member of MDC Partners. Miss Senecal was named Global CEO on March 2015 due to her extensive knowledge and experience in the advertising agency.Senecal attended the McGill University where she graduated with a Bachelor of Commerce in Marketing and Finance. Her passion for marketing and advertising led her to McCann Erickson, where she worked as TAG Ideation in New York, a position she held for four years. She moved on to become the Global Chief Innovation Officer of McCann Worldgroup and held this position for one and a half years. In 2007, she became the President of McCann New York Offices and served for two years.

In 2009, she joined Kirshenbaum Bond Senecal+ Partners as the President and CEO, a position she held for three years. In 2012, she became the new Chairman and Chief Executive Officer of the same company and served for three years. In 2014, she served as the President and CEO of MDC Partners for seven months, before becoming the Global Executive Chairman of Kirshenbaum Bond Senecal+ Partners, where she also served for seven months.On March 2015, she was finally named the new Global Chief Executive Officer of CP+B, a position she holds up to date. As the Global CEO, she is tasked with overseeing the growth and expansion of the company globally. She is also responsible for managing the efficient coordination of the nine international offices.

Her appointment as the new Global CEO was facilitated by her previous success with MDC Partners, where she served as the President and CEO. She is credited with devising a strategic vision that enabled to promote the growth of MDC’s unique business model that increased its global growth. She also improved the cross-collaboration by working closely with MDC Partner agencies throughout the network.After joining CP+B, she had an immediate impact on the culture and business aspect of the company by creating a modernized international organization, which was collaborative, agile and innovative. Her focus on talent has contributed to the exponential growth of the company worldwide.