EOS Lip Balm – Reviving The Oral Care Market Singlehandedly

EOS Lip Balm stormed the oral care market as soon as it launched around seven years ago. The dull and boring product line of oral care products saw a rejuvenating change with the introduction of EOS Lip Balm, which was designed uniquely and came in attractive packaging and flavors.

It was an instant hit with the people, and it is why it is the second most famous lip balm in the market today. EOS or Evolution of Smooth is a company that did extensive research in what would attract the target audience the most and tried to think outside of the box to come up with a product line that is effective as a lip balm and popular among the people at the same time.

At present, over a million units of EOS lip balms are sold across the nation, and celebrities like Christina Aguilera and Kim Kardashian are seen using it as well. It has helped boost the popularity of the product as well. As soon as it was launched, many favorite fashion and beauty magazines such as Cosmo and Allure started talking about how EOS Lip Balm is different and what makes it stand out in the competition. Walgreens.com offer more details about EOS

It is these factors that helped the lip balm to reach out to the top in a very short time. The company continues to add new flavors to its product line that makes it even more appealing to the consumers. It has a variety of flavors on offer, starting from Passion Fruit, Honeysuckle Honeydew, Sweet Mint, Blueberry Acai, Strawberry Sorbet, Pomegranate Raspberry, Lip Balm Strawberry Sorbet, and more. Check this on ebay.com.

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Sanjiv Khanna, one of the co-founders, said in an interview that in an attempt to find a lucrative business venture, he and other co-founders got to know that oral care category hasn’t seen much innovation for long. It is what he and his team decided to create an innovative and exciting lip balm that is focused on reviving the oral category, which is expected to become a multi-billion dollar industry in the next few years.  Follow EOS lip balm on facebook.com.

For additional details hit on http://www.ulta.com/brand/eos