How will Desiree Perez Handle this One?

Desiree Perez is the Chief Operating officer at Roc Nation, an entertainment company. The company was founded in 2008 by American musician and business man Shawn Corey Carter alias Jay-Z. Perez has been part of the company since it was founded to date; Roc Nation is grateful for her presence as she has accomplished a lot for the brand. For instance, in 2008, she oversaw the signing a $150 million deal between Roc Nation and Live Nation. The deal, as agreed, would run for ten years. Sometimes next year the deal will have expired. It is unclear whether the two brands will enter into a new agreement or go their separate ways.

Insiders intimated that although Live Nation was willing to continue their touring deal with Roc Nation, it was unwilling to buy Roc Nation’s artist’s rights and recorded music. It is a well-known fact that revenues from recorded music have been dwindling year after year. Roc Nation’s artists that are likely to be affected include big names in the music industry such as Rihanna, Shakira, Meek Mill, Jay Cole, and Fat Joe among others.

Desiree was spotted with Jay doing what she does best: cutting deals. The lady in the company of Jay-Z visited Sir Lucian Grainge the CEO of Universal Music Group (UMG). Speculations were ripe that the two were in to broker a deal with UMG in the face of the expiration of the Live Nation’s deal. However, UMG insiders were quick to quash the high expectations that came with three business minds sitting together; the three failed to discuss Roc Nation and its deal with Live Nation. Roc Nation and UMG have worked together before; UMG has a distribution deal with Roc Nation.With Desiree’s aggressiveness, Roc Nation will soon announce a lucrative partnership. She has proven her capability to make lucrative deals.