In the ad world, agencies worry about many administrative issues but the most feared concern is losing a client. However, it is interesting to note that during the leadership of Lori Senecal, the Boulder-based advertising agency did it not lose any client. CP&B experienced major growth as an agency.
Although the departure of the advertising genius was hard to many people at the agency, Chuck Porter who is the agency chairperson describes her as an exceptionally gifted leader. The chairperson attributed the agency great success to her. In the fourteen years, she was in charge of the agency; Lori Senecal was able to win big clients such as American Airlines. The numbers paint a progressive agency during her successive tenure.
The CP&B was not the first agency Lori Senecal was in charge. As KBS executive officer, she led the agency to the road of success. It is important to note that it was during her tenure that the company was able to expand from less than 250 employees to impressively 900 employees. Crain, a trading company recognizes the agency during her tenure as the best working environment that year. The statistics reveals the working philosophy of Lori Senecal, which was not bossy but a hands-on leader. For more details visit Bloomberg.
She describes Steve Jobs life as inspiration especially in building work ethics. As a client-centered leader, she is a strong believer of the power of advertising and more specifically the future of the internet. Although the world knows her as the effortless ad genius, she describes herself as a good observer and a constant learner.
Lori Senecal in the advertising world is synonymous with excellence. She represents every agency dream leader, the needed success ingredient. The McGill University finance graduate is exceptionally good with handling policies and bringing tangible results. She is exceptional great because she has the ability to combine the knowledge of her rich academic background with the skills she has acquired. She is also extremely knowledgeable and the kind of constituency she has had throughout her career. The advertising pundit has been a darling to the media due to her impressive career success. You can check out YouTube to see more videos.
Click here: https://www.fastcompany.com/person/lori-senecal