Earning a Bachelor’s degree in International Relations from Southern Methodist University, the founder and CEO of Bumble, Whitney Wolfe, shook up the modern world’s dating norms. With the Bumble dating app and company, the power is being placed in the hands of women for its model as a feminist entity and stance against misogyny. The popular application that only launched in 2014 has reached millions of users and created a buzz that founder, Whitney Wolfe attributes to strategic marketing. With a concept this unique, the app was bound to draw attention, both negative and positive. The negative attention has forced Whitney Wolfe to take additional precaution for hers and safety of her staff after threats for the feminist stance of the company.
Bumble, known to empower women by offering a dating app that denounces the typical perverted and misogynist style, has expanded as a platform to connect potential friendships and business networking with Bumble BFF and Bumble Bizz. Bumble Bizz is a feature of the app that allows users to swipe to connect to networking opportunities such as mentors, brands and industry leaders instead of dates. Bumble BFF is a similar concept that allows users to swipe, connect and establish potential friendships locally. With her extensive background as Co-Founder and Vice President of Marketing at the very popular dating app, Tinder, there’s no wonder how Whitney Wolfe was able to grow Bumble so rapidly.
Her obvious savvy didn’t just give her an advantage while conducting business in regards to the dating app, but also landed her very own perfect match named Michael Herd, who is in the restaurant, oil and gas business. The pair met in 2013 while vacationing in Aspen, got engaged 2 years later in 2015 and wedded soon after in the picturesque city of Positano, Italy. The Italian wedding was a non-stop party that was nothing short of memorable celebrations for the couple and their guests. Although the wedding was awaken with a surprising day of clouds and showers, they appreciated and embraced the symbolism of fresh beginnings, cleansing and a pure marriage. Tinder and Bumble Are Seriously at War