Most people have seen the beautiful girl with a bright, bold and quirky fashion sense flashed across social media outlets, but what do we really know about her? Continue reading to learn how this girl took her passion for color and introduced a new cosmetics line.
Tired of not finding colors bold enough to fit her style, Doe Deere created Lime Crime cosmetics in 2008. This was the first cosmetics line to introduce radical lip colors within the industry. In 2009, this company launched their Unicorn lipsticks, which were bright and beautiful. Needless to say this introduction shook the cosmetics industry.
She took her passion for color and uses it to encourage others to define their own beauty. By defining their own “beautiful”, they’re encouraged to experiment with color and step outside the box. Her bright, bold and quirky fashion style encourages women to be true to themselves.
Her cosmetics can be found in retailers such as Urban Outfitters and Dollskill. They’re also available online through the company website, pimpmyeyes.com and colourpop.com. Cosmetic retailers wouldn’t be complete with the addition of Lime Crime cosmetics on their shelves. These products add variety to their collections.
However, she’s not just another pretty face flashed on social media, Doe Deere is a passion business women. She started he cosmetics line to help others such as herself, who were unable to find colors that matched their style.
Deere, overseas the production of her cosmetics line, ensuring that they meet the companies standards. She runs her company with positive reinforcement, encouraging her employees along the way.
She doesn’t believe in running her company with an “iron first,” but by inspiring and motivating others. She’s an avid supporter of women-owned business and was named Top Inspiring Female Entrpreneur by Self-Made Magazine.