How The Evolution of Smooth Became More Popular Than Chapstick

The Evolution of Smooth has completely dominated the lip balm market ever since 2008. The pastel colored spheres can be seen in the most elite beauty magazines and in the hands of Hollywood’s most popular celebrities such as Kim Kardashian and Miley Cyrus.


EOS lip balm founders, Sanjiv Mehra and his business partner, Jonathan Teller, have managed to create a staggering fortune of $250 million. It has become one of the best-selling lip balms in the nation.


Growth of EOS Lip Balm

EOS founders saw an opportunity for growth in the lip care industry. They realized a lack of high quality lip balms in a market driven mainly by cutting costs. They invested in research and discovered key pieces of information that would be useful when inventing their product. They found that lip balms were regularly used by women as part of a beauty regimen and they wearing lip balm was not enjoyable. With these information, the business partners set out to create a product like no other. Try click here.


They hired a clay artist to help them sculpt the spherical shape that you see today. They also invested in their own equipment to start the manufacturing process. Their lip balms would be made of high quality ingredients and would be enjoyable to apply.


Getting their product onto store shelves was a challenge in the beginning. Many buyers from retailers felt as though consumers would not purchase the product because they would rather buy a brand that has been around longer. However, even after being rejected multiple times, the men pressed on.


As fate would have it, they scored a meeting with a female buyer from Walgreens that loved the product. Walgreens was the first major retailer they had an account with. The spheres could eventually be found in Target, Walmart and other drug stores.


EOS continues to dominate the lip balm industry and its success continues to grow.


Find out more,