Lime Crime: A Cosmetic Company With Passion

Most people have seen the beautiful girl with a bright, bold and quirky fashion sense flashed across social media outlets, but what do we really know about her? Continue reading to learn how this girl took her passion for color and introduced a new cosmetics line.

Tired of not finding colors bold enough to fit her style, Doe Deere created Lime Crime cosmetics in 2008. This was the first cosmetics line to introduce radical lip colors within the industry. In 2009, this company launched their Unicorn lipsticks, which were bright and beautiful. Needless to say this introduction shook the cosmetics industry.

She took her passion for color and uses it to encourage others to define their own beauty. By defining their own “beautiful”, they’re encouraged to experiment with color and step outside the box. Her bright, bold and quirky fashion style encourages women to be true to themselves.

Her cosmetics can be found in retailers such as Urban Outfitters and Dollskill. They’re also available online through the company website, and Cosmetic retailers wouldn’t be complete with the addition of Lime Crime cosmetics on their shelves. These products add variety to their collections.

However, she’s not just another pretty face flashed on social media, Doe Deere is a passion business women. She started he cosmetics line to help others such as herself, who were unable to find colors that matched their style.

Deere, overseas the production of her cosmetics line, ensuring that they meet the companies standards. She runs her company with positive reinforcement, encouraging her employees along the way.

She doesn’t believe in running her company with an “iron first,” but by inspiring and motivating others. She’s an avid supporter of women-owned business and was named Top Inspiring Female Entrpreneur by Self-Made Magazine.

Doe Deere Says No Harm In Breaking Fashion Rules

Fashion maven and CEO of Lime Crime Cosmetics, Doe Deere, recently shared a number of her beauty secrets and fashion tips in an interview with Bustle Magazine. Deere’s fashion and beauty sense can be traced back to her Russian roots. She moved to New York as a teen because she wanted to be a rock star. When that didn’t pan out, the next logical step was makeup. Success eluded her for a moment, but she finally got her footing and broke out as one of the most sought-after grass roots creators in the industry.

Deere has never been one to shy away from the extreme and has no problem with rocking everything from blue hair to green lipsticks. The self-appointed “Unicorn Queen” says there are rules you need to abide by when creating your own look. Deere’s products are about breaking all the rules. And she proves it with her brash and bright color palettes, blue lipsticks and glitter pots. Just because your style may be a bit off the beaten path doesn’t mean you don’t lack it, according to Deere.

Deere says one of the biggest makeup faux pas a women (or man) can do is having a bold eye with bold lips: You should have only one or the other. Sometimes its more exciting and refreshing to have bright red lipstick and simple eye work rather than both. This is more of a guideline than a rule, according to Deere. There are sometimes when you may feel daring and want to go all out with light-blue eyeliner an magenta lips.

Although colors are good, especially when they’re brash and bold, too many can be even better. Purple hair, a multi-color sweater and polka dot shoes can is not going overboard. There’s no such thing as toning it down if it’s something you like. If clashing patterns is your thing, have at it. Yes, you can keep the pinks, purples, peaches, periwinkle and greens together — but a splash of red won’t hurt.

Deere says she’s addicted to socks and tights. Many people shy away from wearing them with open-toe shoes and high heels, but this is one fashion faux pas she loves. “You can have a lot of fun with socks, and I own over a hundred pair,” says Deere. Socks can be mixed and matched and that hint of color seen through the open toe can give fashion a bit more flair. So, don’t you dare pack away those summer heels. Break them out and have some winter fun.

One of the biggest rules drives Deere crazy: dress your age at all times. Style defies age, according to Deere. There’s no reason to ditch that short dress because you just hit 40 or that sparkly mini skirt at 50. Wear what makes you feel comfortable. never let color, patterns or style dictate your fashion sense.

Doe Deere Keeps Control Of LimeCrime

The cosmetics industry has always been a difficult one for new entrants to crack as they seek out the best ways of making a mark in an already crowded field. The emergence of LimeCrime as a major part of the cosmetics industry has seen the newly established company become one of the top Internet based cosmetics businesses in the world over recent years. Deere has retained a tight control over the direction LimeCrime is heading in, which may have made a large difference in the success she and her company have achieved in the 21st century.

Fashion has always been the passion of the life of Doe Deere as she embarked on a career in the fashion industry; Deere initially looked to break into the world of clothing design, before she found her love in the creation of cosmetics. The move into cosmetics came after LimeCrime had already been established as a seller of unique designs by the New York trained Deere. Initially, Doe Deere looked to create designs of makeup that were based upon her own style and the aspects of her personality that were always on show.

One of the major influences on the makeup designs of Doe Deere and LimeCrime are her own heritage from her Russian family. Deere has been very public in her love of dolls and the fairytale aspects of her imagination, which have surfaced in her blogs that include her signing off as the queen of the unicorns. LimeCrime came to the attention of many when Deere and her company revealed striking marketing campaigns that included strong, bold colors that were used in innovative ways. The images produced for the LimeCrime brand were often remarkably different to those produced by many established cosmetics companies, which brought the brand to the attention of people wishing for a different outlook on life.

Throughout the life of LimeCrime as a stand alone company, Doe Deere has been looking to maintain the aspects of her own personality and imagination that have made the brand as well known as it is today. Deere still looks to play an active role in the creation of new products that are sold throughout the world and used in the striking marketing campaigns used by the business. Marketing remains one of the areas that Deere looks to maintain a tight control of, which means these images are creating a look that reflects Doe Deere’s own lifestyle and personality.